PORTFOLIO
I've helped brands fix styles that were causing fit-related returns, overhauled blocks and grading, and taken founders from "I have a design but I have absolutely no idea wtf I am doing" to a product that's technically sound and ready to be made.
Success stories
Sampling
A team was losing time and money to samples being requested simply because that was how the process had always worked. I reviewed the development and approval process with suppliers and in-country teams, challenging which stages genuinely required a physical sample and where decisions could be made more efficiently. Sampling and team workload fell by 30% in one season.
Development
A first-time founder had a strong product idea but no technical background or clear route into production. I guided her through fabric selection, construction and the decisions needed to make the product manufacturable, then created the tech pack, size specifications and grading. She finished with a technically sound product and the confidence to approach manufacturers.
Blocks
A brand came to me with a bestselling jean that measured to spec but looked wrong and was being returned in the larger sizes. I traced the problem beyond that one style: every jean had been developed from scratch, with inconsistent fits and grading. I created a system of blocks, grade rules and tolerances to give the range a reliable foundation for future development.
Performance
Customer complaints showed that a black denim product was fading too quickly. I worked directly with the denim mill to investigate the issue and improve its durability, using real customer feedback to drive technical changes rather than treating it as an isolated complaint. The project created a stronger foundation for future black-denim development.
Tech packs
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Points of measure
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Fit comments: relaxed straight-leg jean
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Grading: sizes 26 to 38
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Blocks: Mom jean, sizes 8 to 26
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Beyond denim
Jeans are my specialist subject, but my experience spans most of womenswear too.
Fit comments: shorts and matching trousers
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Made-to-measure jumpsuit toile
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Like what you see?
Whether you're developing your first pair of jeans, stuck in an endless cycle of fit samples or trying to work out why something that looked great in development isn't quite working in production, give me a shout. You don't need to know exactly what help you need. Tell me what's going on, what's driving you mad and where you're currently stuck, and we'll figure it out from there.